The British Vape Company is a family-run vape retailer founded in 2012 by husband and wife team Dave and Rachel. What began as a small store in Ashley Road, Parkstone (Dorset) has grown into a trusted UK vape brand built on innovation, compliance and customer loyalty.
Dave and Rachel first opened their doors in Parkstone under an early franchise name, serving the growing number of smokers looking to switch to electronic cigarettes. From day one, the focus was simple: honest advice, quality products and long-term customer relationships.
In 2016, UK electronic cigarette laws began to change as the government introduced new TPD (Tobacco Products Directive) regulations. These new rules reshaped how e-liquid could be manufactured and sold across the UK.
Rather than resist change, we adapted — and The British Vape Company was born.
Rachel introduced our own pioneering TPD-compliant e-liquid range called Vapebar (now known as Shake & Vape 60ml). This became one of the UK’s first 60ml e-liquids that could be made-to-order in 50:50 or 70:30 (VG:PG), across a range of strengths using nicotine shots. Customers could customise their vape juice to suit their device and preference — a concept that later became widely known as “Longfill” and “Shortfill.”
Our flavour range quickly expanded into the hundreds, supporting a rapidly growing customer base across Dorset and beyond.
In 2017, our second store opened in Tatnam Crescent, Poole, managed by Jack — Dave and Rachel’s eldest son. The new location was a success and was later relocated to serve an even wider area of the county.
In 2018, we opened our Broadstone store on Moor Road. This location became the headquarters for The British Vape Company, giving us space to expand manufacturing, invest in research and development, and refine our longfill systems further.
Jack and his younger brother Harry began working closely together, bringing modern retail technology and e-commerce systems into the business to support future growth.
In 2019, our online store was launched by Harry, offering customers nationwide access to our full product catalogue — including our best-selling made-to-order longfill e-liquids, which now hold over 600 five-star reviews.
This marked a major step forward, allowing The British Vape Company to serve customers across the UK with fast dispatch and reliable service.
As news emerged of manufacturing delays from Shenzhen due to a virus outbreak, we made the decision to increase our stock levels early. When the outbreak became a global pandemic and lockdowns followed, our stores temporarily closed — but our business did not stop.
Thanks to preparation and our online platform, customers continued ordering digitally. Many even came to our store windows looking for reassurance that we were still operating. Word spread quickly that The British Vape Company was still serving customers safely online.
Over the following years, our focus was on safety — installing protective screens, implementing social distancing and creating a secure retail environment for both staff and customers.
In 2025, as new industry taxes approach, we continue to expand with confidence. Jack opened our first high street location in Weymouth, marking another milestone in our journey.
Today, The British Vape Company remains proudly family-run. With over a decade of industry experience, in-house longfill innovation, and a strong online and retail presence, we continue to serve the UK vaping community with compliant products, transparent service and expert advice.
Whether you visit us in-store or shop online, our mission remains the same as it was in 2012 — to provide quality vape products, expert guidance and long-term support to every customer who chooses us.
Our mission is simple — to treat every customer the way we would want our own family treated. As a family-run business established in 2012, we believe in quality products, honest guidance and building trust that lasts.
We continue to innovate, adapt and grow while keeping the same core values that built our first store: transparency, compliance and putting customers first.
Broadstone, Dorset
5 Moor Road, BH18 8AZ
Open | 10:00 - 16:30
MONDAY to SATURDAY
Parkstone, Dorset
500 Ashley Road, BH14 0AD
Open | 10:00 - 16:30
MONDAY to SATURDAY
Weymouth, Dorset
105b St Mary Street, DT4 8NY
Open | 10:00 - 16:30
MONDAY to SATURDAY
The British Vape Company
In the UK, it is illegal to sell nicotine-containing e-cigarettes to anyone under the age of 18, or for adults to buy them on behalf of under-18s.
Minimum of 18 years old to access
